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#CallMeCaitlyn in Real Time

2 Jun

Unless you’ve been living under a rock, and probably even then, you’ve seen the Vanity Fair cover featuring Caitlyn Jenner.

I saw the cover this morning, and watched the news break across social media. It was an interesting look at how news spreads in real time. Here’s what I experienced watching my personal feeds.

9:15am – The cover hit Twitter, and Twitter lost its collective mind. Caitlyn Jenner was immediately trending
9:45am – The peak of Twitter conversation, she was the only topic in my stream
10am – Started seeing some posts on Facebook, mostly shares of the same Vanity Fair article. Caitlyn wasn’t trending yet
12:30pm – My Twitter stream back to normal, with a few lingering tweets about Caitlyn mixed in with the usual chatter. Facebook was back to showing me yesterday’s posts about Game of Thrones and the other usual stuff.
5:30pm – (Yes, I know that’s a big gap. I was at work, after all.) I was still seeing trickling tweets and commentary in my Twitter stream, but nada on Facebook, though Caitlyn Jenner was the top trending topic on both platforms.

A few other things I noticed:

Instagram was strong all day, with websta.me showing more than 30,000 posts with the #CallMeCaitlyn hashtag as of 8:45pm.

Caitlyn’s Twitter account was verified by 9:15am, and she got 1 million followers in 4 hours. I was watching the growth in the morning – coworkers kept shouting, “How many does she have now?” as we all refreshed – and it was like nothing I’ve seen before. Every time I hit refresh she had another 100,000 followers.

Variety has a nice piece that shows some other growth stats for Caitlyn Jenner’s social profiles.

So why should anyone care? Well, because it’s an interesting look at how new breaks, and it reiterated a lot of what I already knew to be true. So where should you (and your brand) be when news breaks? Twitter.

Twitter is for news, trending topics, and conversation in and about the NOW. Even if you’re not participating, it’s crucial to listen so you know what’s breaking in the immediate. Where did the Boston Marathon bombing news first hit? Twitter. Being there and keeping an ear to the ground for breaking news can help you avoid seeming tone deaf or out of touch.

Facebook is for evergreen content that will be relevant in 20 hours when it shows up in your friends’ feeds. We’ve all seen brands (and Facebook itself) try to use Facebook as a real time platform, and it just doesn’t work. I think we’ll be seeing a lot about Caitlyn on Facebook as the week unfolds, but it’s not the platform for breaking news.

Instagram is a bit of an odd duck, in that I wouldn’t turn there for conversation, but it’s an important platform (especially with a younger demographic) where people turn to show their support. In other breaking news situations it would be more relevant – think developing “on the ground” stories like natural disasters, revolutions, and other cases where people closest to the story would have unique or exclusive visual access.

And while I’ve got you all here, lemme just grab my soapbox right quick. Because I’ve seen some people asking if we should be talking about how hot Caitlyn Jenner is. And I think we absolutely should be.

In April, we all cried watching Bruce Jenner on 20/20. We cheered his bravery and honesty. We had important conversations about acceptance and living your truth.

Today, we celebrate with Caitlyn. We cheer her (amazing) new figure, admire her hair, and talk about her dresses. Welcome to womanhood, Caitlyn.

I don’t think it’s a bad thing to focus on her looks. Because she’s still the same brave, honest, athletic, compassionate person we’ve always known. Her outsides have changed, so we’re going to talk about that and celebrate that. And I hope she gets to wear all the chipped nail polish she wants.

Weekly Round Up – 5/29/15

29 May

Welcome to another weekly round up! This week I’m talking about all things vintage, because I’m currently obsessed with vintage everything.

Gucci

When your mom says “Hey, do you want me to send you my old Gucci bags?” You say YES. I was so excited to get my mama’s bags, partly because they’re Gucci, partly because they’re classic and wonderful, and mostly because they remind me of my mama. She carried these bags through most of my childhood, and I can’t look at them without thinking of her.

Old Magazines

These were probably the estate find of the year for me – old issues of Better Homes and Gardens, Redbook, and Cosmopolitan. They mostly date from 1943 to 1949, but there’s also a great Redbook from 1967. I can’t wait to spend an afternoon reading these, then picking out my favorite articles and ads to make color copies and frame. I’m especially interested in the September 1949 Better Homes and Gardens cover story: “Television: How it affects you; How to buy it; Where to put it; What size screen; What it costs.”

The Astronaut Wives Club

Full disclosure, I haven’t read the book. I know, I need to. But I think this is one case where I’d rather just watch the show so I can enjoy the fashion. Because yes, that is pretty much why I’m going to watching this show. Be sure to catch the premiere on ABC Thursday, June 18 at 8pm.

LC’s Minnie Mouse Collection

26 May

Promotional consideration courtesy of Kohl’s. Doesn’t that sound way cooler than “sponsored”?

You all know how I flipped out over LC’s Cinderella collection, and when I heard that she was doing a Minnie Mouse collection I knew I had to get in on that too. I really hope these continue, and I’m keeping my fingers crossed for a Sleeping Beauty collection.

I settled on two outfits, even though I could have easily bought the whole collection. Seriously, everything is so flipping cute.

First up, I took a chance on these polka dot shorts and matching shirt. This is so outside of my comfort zone – I don’t wear shorts, polka dots, or red. But I’m so glad I got this, because it looks great! It’s so comfortable, and the shorts are amazing. The bow in front is totes adorbs, plus instead of adding bulk it actually helps camouflage problem areas.

The shorts retail for $48 and are on sale right now for $36, and the top is usually $44 but it’s on sale now for $33.

Next up, this darling little dress. How precious is this?! I’m obsessed.

And I forgot to get a picture, but the back is great – it’s an open back with a bow closure – so here’s a picture from the website.

The dress retails for $68 and is currently on sale for $51.

You can check out the full collection, but hurry because it’s only around for a limited time!

I have to big major props to my friend Lisa from Babes in Disneyland for taking my pictures and letting me wear her custom Minnie ears. And props to Mindy from Inspired by Dis for throwing the Galentine’s Day party where Lisa and I made the ears.

5 Things to Do This Memorial Day Weekend

23 May

Memorial Day weekend! Summer is here! The office is closed Monday! This is all very exciting. And if you’re not sure exactly how to fill these three glorious days of sun and fun, I’ve got you covered.

Stitchers

If you follow me on Twitter, you know that I went to a screening of the Stitchers premiere. It’s a new show from ABC Family, and it airs June 2 at 9pm (8 Central). But why you may not know is that there’s an app you can download now (or play online) to familiarize yourself with the Stitchers ‘verse and try out a case. I don’t wanna brag, but I totally solved that murder.

Magazine Catch Up

I love The Hollywood Reporter and AdWeek, but they come every week. It’s a lot, and I can’t keep up. I’m a busy lady – Teddy’s belly isn’t going to rub itself. So this weekend, I’ll be sitting in the sun and flipping through some back issues.

Make Time for a Strenuous Work Out Every Day

LOLJK

Take A Nap

There we go, that one’s more like me. Treat yourself to an afternoon snooze by the pool. Just don’t forget sunscreen and/or an umbrella or you’ll end up with weird tan lines (best case) or a wicked burn (worst case).

Watch Jim Gaffigan

I’m still not totally over the cancellation of My Boys but the pain is eased by the news of Jim Gaffigan’s new sitcom on TVLand. And better yet, you can watch the first episode on Jim’s website before the summer premier.

Enter the Beggin’ National Pup Star Search

Submit a photo of your dog for a chance to be featured on a bag of Beggin’! They’ll be picking fifty dogs, so that means forty-nine of you have a chance. Because clearly, Teddy Bear will be on a bag. I mean, how could he not?

Fun Mom’s Pot Roast

20 May

Are you ready for the best pot roast you’ve ever had? Well here it is. Get ready for Fun Mom’s Pot Roast.

I have no idea who Fun Mom is. There was a shopping message board that my mom and I used to hang out on about ten years ago, and this recipe got passed around there over the years. Every so often someone would pipe up and ask for Fun Mom’s pot roast recipe, and then we would all wonder who Fun Mom was, but no one knew. So here it is.

1 pot roast
1/2 cup water
1 packet Ranch dressing mix
1 packet Italian dressing mix
1 packet brown gravy mix

Put everything in the crock pot, just layer it all in, don’t mix anything. You can add vegetables if you want, but I prefer to cook my vegetables separately because I think they get too mushy in the crock pot.

Cook it on high for 3-4 hours, or on low for 6-8 hours. Whichever works better for your schedule.

And that’s it. Because pot roast isn’t hard.

Of course you can serve it straight from the crock pot, but I take it out and shred it in a Pyrex so I can portion it out with different sides during the week.

Seriously, this pot roast is so good. The seasonings make a kind of crust on top of the meat, and the flavors are so. good. I admit to this one not being as good as when my mom makes it, but everything tastes better when my mom’s cooking.

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