The show officially premiers on Wednesday, but you can watch the pilot online NOW.
I may or may not have already watched it
once twice okay fine, three times. So I’ma need you to go to the ABC Nashville website and watch it right away so we can chat.
You done? Good. Let’s talk.
Here are my initial thoughts:
1. I am obsessed with Rayna Jaymes’s back story and can’t wait to find out more about all that.
2. Speaking of, what went down with Rayna and Deacon? How did she end up with Teddy?
3. And what was with her dad’s threat about Maddie? I’m gonna go ahead and call it – Maddie is Deacon’s kid.
4. Why does everyone in Rayna’s family have a different last name? It’s confusing.
5. I’m sorry, but Scarlett O’Connor drives me nuts. I think it’s her voice, or the way she’s very wishy washy. Maybe it’ll get better, but for right now, she annoys me.
6. Hayden Panettiere as Juliette Barnes is pure magic. I’m also pumped for her back story. Is she really as “tough as nails” as she projects? Obviously not, we’ve already seen that. But the real question is – will she and Randy end up having something real, or is she just using him?
Shouldn’t the focus be on @Nashville_ABC? They also have Twitter accounts for some of the show’s characters: Juliette Barnes (@JulietteBarnes2), Rayna Jaymes (@RaynaJaymes), Scarlett O’Connor (@NashieScarlett), Gunnar Scott (@GunnarScott1), and Maddie Conrad (@MaddieConradTN). From a branding perspective, shouldn’t they be promoting the character accounts instead of the actors’ accounts? Also, it bugs me that they’re not utilizing the header image for any of their accounts.
Now, it’s not that I don’t think ABC is doing a good job with social media for Nashville, I just don’t think they’re doing all they could. There isn’t any fan interaction on their Twitter account, and while they have some cool stuff on Facebook (seriously, check out those tabs, they’re awesome), again, there’s no interaction. Fans can’t write on their wall, and they don’t interact in the comments at all.
So yes, they’re posting compelling content, they’re doing a good job utilizing paid promotional services on both Facebook and Twitter, and they post consistently. But social media is supposed to be SOCIAL, and that’s the component they’re missing. Hopefully as the season goes on we’ll see some improvement in that area. In the meantime, I think I’m going to go watch the pilot again….
*Images from Nashville’s Facebook page.